I animated and edited a short video for my clients and it was time to review the rough draft. I put music underneath as a temporary track. The five of my clients and I were all in a room together to watch it.

Client: We don’t like the music at all.

Me: What don’t you like about it?

Client: It needs more “pep” and needs to be more “upbeat.” This is just not doing it.

Bill Hicks, Revelations

Joakim Heltne

Joakim Heltne